1 Good Reason – Social Marketing

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Recommendations from Social Media’s Leaders

Chris Brogan (Author of Trust Agents, NYT Best Seller and CEO of New Media Labs) ““Chris worked tirelessly on getting Ripple6 the most exposure and the most strategic relationships that he could. He worked on building relationships, designing marketing that effectively told Ripple6′s story, and putting the leadership at Ripple6 into as many thought leadership opportunities as possible. I like Chris’s personality, his drive, his awareness of the emerging space of marketing-meets-social media, plus his technical prowess. To me, Chris is the consummate marketing leader to introduce to your company in the coming years.” Chris Brogan, President, New Marketing Labs was with another company when working with Chris at Ripple6, Inc.” via LinkedIn.

Jason Falls (VP Dir. Interactive, Doe Anderson) “Chris is a go-getter and smart guy who represents his company well. He has a strong understanding of the social web and how to connect the dots there. Ripple6 is lucky to have him. I’m thankful he connected me with them to learn more.” April 16, 2009 via LinkedIn

Mack Collier (Author of “The Viral Garden” Blog) “I’ve been impressed with Chris’ ability to leverage social media tools as channels to better promote Ripple6′s products, as well as using social media to connect with current and potential customers. Chris has a firm grasp of the potential of these tools and that knowledge makes him a valuable asset for any company that would be lucky enough to work with him!” September 1, 2009 Via LinkedIn

Geoff Livingston (CEO of Livingston Communications) “Chris is a really creative mind. He understands people, get social, and most importantly comprehends how to market organizations. I highly recommend Chris as a partner for your effort.” September 1, 2009 via LinkedIn

B.L. Ochman (Blogger, Writer- Advertising Age.) “Chris Kieff is a go-getter who will be an asset to any company he joins. He used social media including Twitter, Facebook, as well as personal contact to form relationships that help spread the word about Ripple6. Get to know him if you’re looking for someone who knows his way around Internet marketing, and who’s generous, kind, and smart.” August 21, 2009 via LinkedIn

Gavin Heaton (Business Development Manager SAP America)“In a world where many marketers claim to understand social media, Chris stands tall. His grasp of how results are delivered along with the reasons and strategies for doing so is outstanding. If you get the chance to work with Chris, take it.” August 23, 2009 via LinkedIn

C. B. Whittemore (CEO, Simple Marketing Now) “Chris Kieff embodies the new marketer: he bridges sound digital knowledge and experience with traditional, adds a strong dose of practicality, listens closely to the marketplace and practices what he preaches — all with a delightful sense of humor. Chris is a fellow co-author of the Age of Conversation and also contributed his wisdom to my social media series on Bridging New & Old. I find him dependable and thoughtful, and highly knowledgeable. I feel fortunate to know Chrisand recommend him to you.” August 25, 2009 via LinkedIn

Lewis Green (Managing Principal, L&G Business Solutions) “I have known Chris for several years and find him of good character and one who delivers social media competence for whomever he is serving. When one has character and is competent, he is therefore both trustworthy and credible. I watched Chris deliver results for Ripple6 over and over again, using blogging, video and Twitter. If you need marketing and communications results through social media, hire Chris.” August 21, 2009 via LinkedIn

Infinite Conferencing’s Google AdWords Campaign.

While working with Infinite Conferencing I implemented Pay Per
Click (PPC) bid management software and increased the number of sales
leads from the PPC campaign by 30% in 9 months, while reducing costs
by an additional 30% for a total Adwords Campaign improvement
of 60% in 9 months
. This was so successful that Google wrote
a story about my efforts and circulated it internally. Here is a copy
of opening email from Google’s advertising representative:

Hi Chris,
My agency works with Google on media
relations matters and I was hoping to have some time to chat with you
about your experience with Google’s Adwords. I believe Renee, your
Google representative might have mentioned that someone from my
agency would be calling you.
I would like to ask you just a few
questions to learn more about your business and your experience with
Google’s Adwords. Please let me know when would be a convenient time
to call. I’m including some sample questions below so you might have
an idea of what we’re looking for, which is mostly details that make
your business story unique and appealing to the media. I completely
understand that there are some sensitive business details that you
may not want to share, though.
I look forward to hearing back from
Best, Milly _________
Milly Xxxxxxx Account
Ogilvy Public Relations Worldwide Dallas, TX

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