1 Good Reason – Social Marketing

The crux of this issue; is it appropriate to publicly expose someone for shameful actions? What are the ramifications and problems? Will exposing them teach them the lesson? Read the story and make the decision for yourself.

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BLUF (Bottom Line Up Front) Seth raised the ire of the blog-o-sphere last week with his post about clicking on ads as a way to pay the blogger for a good post.  Here is a round-up of the reactions. But first a nerdy side note on the story; some funny things happened when I started […]

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BLUF Seth Godin’s blog today is recommending that we all start using Click Fraud as way to tell bloggers we love them. Seth today proposes that we should simply click on ads on blogs that we like. Seth Godin’s Blog: “If you like what you’re reading, click an ad to say thanks.” Seth’s post today […]

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BLUF: Deceit is a stupid way to start any business relationship.  But in the world of Google and social media it can and will come back to bite you.  I’m climbing on my soapbox now… A good friend sent me a job posting that was on MediaBistro.  The job described was a perfect match so […]

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I could have written about how some firms just don’t get it. Like when I wrote about Esurance not getting it with Erin Esurance’s poor social media showing. I could even have written a follow up to the follow up piece about that. Or maybe I should have written about how Kristin Brewe, Director of […]

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