1 Good Reason – Social Marketing

It’s a simple question really: “What’s your social media strategy?” And I ask people all of the time.  I’m a little surprised at the deer in the headlights looks or deafening silence on the conference call as a response. Too often we’re trapped in the tactics and we forget the strategy element of what we’re […]

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Google, Facebook and Groupon are entering the Creepiness Zone. That area where internet marketers need to be careful about knowing too much about their customers.

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If you read Thursday’s blog post about Measuring a Social Media Expert and the multitude of comments then you’re up to speed, if not go read it first. Notice the 50 plus comments some filled with vitrol and personal insults about how this is the worst way to measure a social media expert. Then take […]

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What happens when a Facebook Page is deleted by a disgruntled employee? Read Social Media Club’s horror story.

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