1 Good Reason – Social Marketing

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But I Don’t Want 2 For 1

August 4th, 2010 · 2 Comments

I’ve been using a free image editing program called IrfanView for about a decade.  It’s a wonderful little program that I love and has worked well for me over the years.  However, the user interface is a little spartan and when I recommend it to people they seem a little put off.  It doesn’t have the pretty icons and stuff that we’re used to seeing in new programs. 

Could IrfanView use a facelift?  Yes.  Will I still recommend it today? Yes I recommend IrfanView for your lightweight photo editing needs without reservation.  (Full disclosure: I don’t know anyone from IrfanView and have no connections with them that I’m aware of.  I’m not compensated in any way for this endorsement.)

Here’s what IrfanView looks like:

Sorry for the digression,  I decided to look for a newer image editor that I could use and recommend.  I found Photoscape 3.5 on CNET’s www.Download.com  Photoscape has had 15MM downloads since May so I figured it was pretty good.  I downloaded Photoscape and installed it.

When I’m installing new software, especially free software, I pay attention to the questions they ask because it’s become popular to slip in paid placement software such as Yahoo, Bing, or something else along the way.  However, this time I missed the screen where they ask you if you want to install Google Chrome and make it your default browser:

The rough part here is to change your default browser.  That’s a big deal for almost everyone, especially the less technical.  (Changing your default browser means that when you click on a link in an email a different program will open with that link than the one you’re used to.)  I know that my wife would have a problem with that question.  At that point she would abort the install entirely and give up.  I feel that many users would do the same.

Installing Photoscape also installed Google Chrome, and made it my default browser- I didn’t think that I’d agreed to that.

Even as a technical person, I thought if Firefox doesn’t ask me to make it my default again, I’m going to have to search for how to change the default browser.  Thankfully when I relaunched Firefox it did ask me, so I didn’t have to search.  But it was a very visceral experience for me. 

My browser’s too important to me for you to mess with it.

I wonder if the freeware providers have done any testing to see what happens if they set the default to not include these programs with their downloads?  I would bet that they would see a much higher success rate if the  default is not to install riders along with the original program.

In any case I think Photoscape needs to reconsider that “Make Google Chrome my default browser.” default because it’s really making a big change for the users.  It’s quite a surprise to open a link in an email and have it come up in a different browser. And the non-technical user is going to uninstall the last thing they installed- your software Photoscape, not Google Chrome.  When they are trying to fix the issue.

And I would appreciate CNET adding a warning to a download about rider software installs.  I understand that they are a big part of the monetization of Shareware/Freeware software.  However, these riders are seriously damaging the trust users have in these tools and undermining the adoption of them.  In the long run they hurt not help the industry.

And yes, the link for IrfanView in this blog goes to TuCows not CNET because they don’t include a any riders on that download.  I’m not sure if CNET’s download of IrfanView has a rider or not.  But I’ve lost some faith in CNET, and I also don’t trust Google so much, and I’m not going to try out Photoscape.  All in all this experience has left a bad taste in my mouth for these brands. 

Are there user experiences your brand is delivering that mirror this?  Give me 1 Good Reason why you shouldn’t find them and fix them?

Posted via email from ckieff’s posterous

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Tags: Marketing Monday · Reasons For Net Marketing · Web Wednesday

2 responses so far ↓

  • 1 Nancy Passow // Aug 4, 2010 at 4:52 pm

    The next worse thing to software changing your default browser is when it tries to add a toolbar. Even software that I’ve paid money for tries to add Yahoo toolbars and other annoying things. (In the old days, AOL and AOL Instant Messenger was always trying to be added.)

    I do my photo editing in Picasa — easy to use and, usually, I like the way it organizes my photos. Picasa web albums are a great way to share photos, particularly because they don’t make the people you send the album link to sign up (as Kodak and others do).

  • 2 Grace Dee // Jan 22, 2011 at 3:03 am

    I downloaded Photoscape recently and was looking forward to installing it. Today I did so and I had the exact same experience as y9u, much to my disgust.

    I said no to Google Chrome as I’ve already used it on another computer and didn’t like it for reasons I won’t go into right now.

    Imagine my surprise when near the end of the install process it attempted to install Chrome. I watched it, momentarily frozen with astonishment, then found my fingers and shut the installer down via Task Manager because the buttons on the installer box were greyed out.

    Extremely disappointed with Photoscape’s behaviour.

    I love my chosen browser and it isn’t Chrome and I don’t want Chrome. Software like Photoscape are very rude trying to force something on users they don’t want.

    Enuf said!

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