1 Good Reason – Social Marketing

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Entries from July 2010

How Twitter Dies- and What to Do About It

July 28th, 2010 · 4 Comments

Music for this blog post: Listen to this song while reading the following blog. As Twitter struggles with popularity they also struggle with reliability.  There is an inherent problem with the design of the system that causes traffic to mushroom, especially when very popular users tweet and are retweeted.  Today Twitter turns off features in […]

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Tags: Reasons For Net Marketing · Twitter Thursday

Case Study on Reacting to Social Media Criticism

July 23rd, 2010 · 2 Comments

A few weeks ago I wrote this blog post about Coldwell Banker’s new website.  Too often when a company is publically criticized it fails to react.  In the past this strategy often worked because the magazine or newspaper was an “evaporating media” which would soon be forgotten.  However, in the age of  Google that’s no […]

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Tags: Marketing Monday · Reasons For Net Marketing

Apple’s not as bad as ________

July 15th, 2010 · Comments Off

So where does Apple Computer lay on the line of companies we’re not as a bad as _______? Let’s examine the Apple’s history: ·         2006- iPods with viruses shipped to 1% of iPod users in 2006- Apple didn’t apologize instead they complained that Windows wasn’t secure enough.  Except it wasn’t about Windows, it was about […]

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Tags: Reasons For Net Marketing · Truthful Tuesday

Facebook vs. Twitter in Demographics

July 13th, 2010 · 4 Comments

Demographic Comparison Facebook and Twitter thanks to Google’s Ad Planner. Many of the figures posted below are from Google Ad Planner, a free service to anyone who has an AdWords account.  (I know that Google isn’t always right but using a single platform gives you a basis for comparison.) Twitter vs. Facebook Comparison: Facebook Twitter […]

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Tags: Facebook Friday · Reasons For Net Marketing · Twitter Thursday