1 Good Reason – Social Marketing

The breathless news anchor reports that Tsunami warnings are out for Hawaii following the devastating 8.8 magnitude earthquake in Chile.  For those of us who have been in larger earthquake (I lived in San Jose in 1989 during the Loma Prieta earthquake a.k.a. the World Series Quake) they are a truly frightening and sobering event.  […]

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BLUF (Bottom Line Up Front) Many ask what is the Return On Investment of social media.  They forget to ask the question, what have we invested in social media to gain a return?  Too often that investment is college interns who are guiding the social media efforts of your organization, and you get exactly what […]

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This doesn’t need anything from me, so I’ll just shut up and say watch the video. Posted via email from ckieff’s posterous Share this:

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I was watching the TED video below and I learned a few things but one of the ideas is very important to marketing. The important idea, offering choices isn’t always a good thing.  I’ve known this because I’ve studied web site design and optimization.  Many websites offer people too many choices and too many decisions […]

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BLUF(Bottom Line Up Front) I feel Google Buzz is only attractive to the Twitteratti who use Gmail (only 11% of the online email market).  Therefore I feel it’s going to make a big splash but die just like many of the Google’s other social media attempts. Over the years Google has tried numerous new social […]

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