1 Good Reason – Social Marketing

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Entries from January 2010

Case Study: A Big Brand Doing Facebook Right

January 28th, 2010 · 3 Comments

BLUF (Bottom Line Up Front) Surprisingly the AT&T Facebook Fan page is a standout as an engaged interactive branding example of the right way to do Facebook.  Unlike 99% of big brands on Facebook, on the AT&T Fan page you can ask a question and expect a prompt knowledgeable answer. As part of a recent […]

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Tags: Facebook Friday · Reasonable Social Networking · Reasons For Net Marketing

Brilliant Thought Provoking Video

January 27th, 2010 · 1 Comment

A Twitter buddy of mine, @ericawilliamsdc brought this video to  my attention.  I gasped and said “WOW” about half way thorough.  Maybe because it’s something that I’d never think to do.  Maybe because so much of it resonated with my own thinking.  But I think it’s one of the most inspiring and moving videos I’ve […]

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Tags: Reasons For Net Marketing · Truthful Tuesday

Social Media Week NYC- My Schedule

January 27th, 2010 · Comments Off

Next week is Social Media Week here in NYC.  I’ll be attending events non-stop all week.  I thought I would share my (overly ambitious) schedule with you.  If you’re interested in meeting with me please let me know.  Because you’ll see that I’ve over committed myself and I’ll need to be in 2 places at […]

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Tags: Reasons For Net Marketing · Truthful Tuesday

They’re talking about you- Twitter and Public Decisions

January 25th, 2010 · Comments Off

BLUF (Bottom Line Up Front) Will executives and pro sports coaches make different decisions when they can accurately gage the reactions of people using Twitter and Facebook?  Will they treat the discussions people have amongst themselves differently than those directed at them? Yes, we care more about what two people are saying about us when […]

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Tags: Reasons For Net Marketing · Twitter Thursday

A Flawed Analysis of Twitter

January 20th, 2010 · 3 Comments

BLUF: (Bottom Line Up Front) Today I review the Hubspot report “The State of the Twittersphere”. In my analysis the Hubspot report is of questionable value and cannot be used to extrapolate from the sample used to the general Twitter population.  I do not recommend that my clients use this report to draw any conclusions […]

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Tags: Reasons For Net Marketing · Twitter Thursday