1 Good Reason – Social Marketing

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Entries from November 2009

Webmaster Radio Ad:Tech Interview

November 11th, 2009 · 3 Comments

During Ad:Tech I was interviewed by Webmaster Radio’s Leading Host, Jim Hedger.  In the 10 minute interview we discussed a variety of topics.  Ranging from the state of social media in the New York area to using risk assessment to start social media slowly, and the fears of management concerning starting social media. Please listen […]

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Tags: Marketing Monday · Reasons For Net Marketing · Web Wednesday

Seeking ROI from Conference Presenters

November 6th, 2009 · 1 Comment

BLUF Presenters at conferences had a duty to the audience to deliver ROI for the time you are taking from them. If you have 100 people in a room for 1 hour they deserve 100 hours of ROI. Pay them back for their investment. Begin RANT: (Note: I changed the title of this blog, the […]

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Tags: Reasons For Net Marketing · Truthful Tuesday

Using Risk Analysis to Start Social Media Slowly

November 2nd, 2009 · 1 Comment

BLUF(Bottom Line Up Front) There are two approaches to using this Risk Assessment for social media 1) Use it to obtain reluctant management’s approval to start social media in the Low Risk arena. 2) Use it to create guidelines for your organization on what can and cannot be discussed by different groups via social media. […]

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Tags: Reasons For Net Marketing