1 Good Reason – Social Marketing

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Musings on Ad Week

September 25th, 2009 · No Comments

I was passing through Times Square in New York City yesterday and overheard a group of tourists talking when they noticed the famous Naked Cowboy.  If you’re unfamiliar with this New York legend, well you’re most likely better off for it.  However one thing happened that was noteworthy:  The younger girl in the group quickly said, “Take my picture with the Naked Cowboy for Facebook!”

As the group approached the small crowd gathered around the Naked Cowboy, he was singing his advertising jingle which also included a mention of Facebook photos.

Above is a shot of the ladies having themselves immortalized with the Naked Cowboy.

This goes to illustrate the tremendous ubiquity of Facebook and social networking in general.  If the Naked Cowboy chooses to include it in his jingle then it must be working for him.  And if the tourists thought to have their pictures taken with him for their Facebook pages while on vacation that’s an indication that it’s ubiquitous and easy enough to do for them to handle while on vacation.

Which brings me back to Ad Week.  Fully half of the events, talks, panels, and subjects at Ad Week were related to digital and social.  Yet the organizers didn’t provide wifi in any of the venues, and half of the sessions were in basement rooms where cell and data connections were unavailable as well.  It’s the old do as say not as I do mentality.  Digital is very important to me, but don’t ask me to actually do it.  In the Times Center the wifi was whispered secret code for everyone to pass from one another.

I was struck about how much so many executives were talking about how we’re going to include digital and social in all of our future campaigns.  And then how they trotted out so many of the same old tired examples that everyone has heard of before.  Yes there were new examples and great execution.  But too often the presentations were of such a general high level as to be devoid of useful actionable information.

In addition it’s high time for conference organizers to realize that people carry portable battery operated devices  that need to be recharged.  Offer a charging station and have a vendor sponsor it!  Wifi brought to you by XYZ company and Electricity brought to you by ABC company.  It’s new profit center for you with the only investment being a few power strips with room for a logoed sticker.

This post was primarily to test the Posterous functioning while adding a little info. I’ll be doing a more in depth review next week.

Tanks for reading,

Posted via email from ckieff’s posterous

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