1 Good Reason – Social Marketing

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Entries from September 2009

The Kerfufle Over Who Owns Social Media

September 26th, 2009 · 5 Comments

On Thursday last week I posted The HR Department Should Own Social Media which raised a few hackles in the 30+ comments I received and in the Twitter stream that accompanied the post.  If you’ve not read the article I suggest that you do so now and read the comments.  So I’d like to clarify […]

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Tags: Marketing Monday · Reasons For Net Marketing

Musings on Ad Week

September 25th, 2009 · Comments Off

I was passing through Times Square in New York City yesterday and overheard a group of tourists talking when they noticed the famous Naked Cowboy.  If you’re unfamiliar with this New York legend, well you’re most likely better off for it.  However one thing happened that was noteworthy:  The younger girl in the group quickly […]

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Tags: Reasons For Net Marketing · Web Wednesday

The HR Department Should Own Social Media

September 23rd, 2009 · 46 Comments

It seems that there is still debate on which department in a company owns social media. The question is whether it’s Marketing, Public Relations, or Customer Service. BLUF (Bottom Line Up Front) Marketing, PR and CS all have irons in the fire, but the real answer is the whole company needs to be involved which […]

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Tags: Reasons For Net Marketing · Truthful Tuesday

Salesforce Twitter Implementation- Hit or Miss?

September 9th, 2009 · 1 Comment

On the plus side today, Salesforce.com one of the largest CRM outsourcing solutions available announced Twitter integration. However, the implementation is not for “Sales” but rather for “Customer Service”. On the Pro side, a large part of Salesforce’s business is customer service oriented. And adding any Twitter integration will bring Twitter into corporate approval more […]

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Tags: Reasonable Social Networking · Twitter Thursday