1 Good Reason – Social Marketing

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Entries from August 2009

Social Marketing’s Biggest Challenge

August 28th, 2009 · 1 Comment

Many will say that Social Marketing’s biggest challenge is monetization, that is who’s going to pay for all of these sites. This is a big issue but that won’t kill the beast- why? Because when old ones fail new ones will come along and start over with fresh money. Others see the challenge in the […]

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Tags: Reasonable Social Networking · Truthful Tuesday

The Good Enough Revolution and Social Media

August 27th, 2009 · Comments Off

I was reading the new Wired magazine article “The Good Enough Revolution” today and was wondering how this mindset effects social media vendors. The premise of the article is that good enough products are the new revolution. They point to the Flip video camera, Google Docs, and netbooks as examples. All of these products are […]

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Tags: Marketing Monday · Reasons For Net Marketing · Truthful Tuesday

You don’t need to always BE ON MESSAGE

August 25th, 2009 · 1 Comment

There have been many complaints recently that people are wasting their time on Twitter. That 40% of the messages on Twitter are pointless babble. Have these people who are complaining never had a friend, lover, or anyone close to them who talks about things they don’t actually care about? It’s a staple in sit-comms where […]

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Tags: Marketing Monday · Reasonable Social Networking

Expanding My Horizons

August 20th, 2009 · 10 Comments

I have decided to leave Ripple6 and pursue other opportunities.

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Tags: Reasonable Social Networking · Reasons For Net Marketing

Talking About a Competitor in Social Media

August 5th, 2009 · 2 Comments

I had an interesting (twitter) conversation today with Ari Herzog of AriWriter about what to do when you encounter a situation when you have don’t have the product a customer needs.  Ari asked this question of several people who were mentioned in Chris Brogan’s blog post about ESPN’s poorly executed new social media policy. “@ckieff […]

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Tags: Marketing Monday · Reasonable Social Networking · Reasons For Net Marketing · Web Wednesday