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The Second Age of Conversation

November 3rd, 2008 · 3 Comments

It’s the new “Age of Conversation” and everyone is getting into the act.  As a matter of fact they’ve even let me in on it.  Yes that’s right, security broke down and the editors of Age of Conversation have allowed me to join in on one of the great experiments of the age, the collaborative book, Age of Conversation 2.  And if you keep reading this blog post I’ll include the entire contents of my section of the book later in the post so you don’t have to buy the book, if you don’t want to.

First I want to thank Drew McLellan and Gavin Heaton, for their incredible efforts to get these 237 authors, (which must have been akin to herding cats) to produce this incredible work.  By incredible I mean, “how in god’s name did you get 200+ marketing bloggers to cooperate?”  These people are from all different walks of marketing, and about the only thing we all have in common is respect and admiration for the efforts of Drew and Gavin.   Well, that and the desire to write about marketing and help others to understand how best to market themselves and their companies.

Top 10 Reasons to Buy Age of Conversation 2

10.  Because it’s for Variety the Childrens Charity, you like kids don’t you?

9.  Reliable authorities have stated that it’s “a MUST READ” (Quote by Gavin Heaton).

8.  The authors of this book have a combined reading audience of over 500 Billion, counting every time, anyone ever read one of their blogs.

7.  You don’t need any electricity to read the book (unless you get the e-book version).

6.  All of your friends will make fun of you if you don’t.

5.  You will own one of the rarest books produced in 2008.

4.  The last book made over $15,000 (US) for Variety, Children’s charity- you like kids don’t you?

3.  “There’s really good market’n learn’in in there” said Homer Simpson of Springfield.

2.  You’ll need it to complete your set of all of the Age of Converstation books.

1.  Because it’s for Variety the Childrens Charity, you like kids don’t you?

This book is a collection of some of the best thinking on marketing, blogging, and social media in the world today.  I’m proud to have been included with the likes of some great minds.

And here they are:

A Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi

B Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich

C C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson

D Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner

E Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller

F Faris Yakob, Fernanda Romano, Francis Anderson

G G Kofi Annan, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming

H Hillel Cooperman, Hugh Weber

J J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster

K Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski

L Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux

M Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel

N Neil Perkin, Nettie Hartsock, Nick Rice

O Oleksandr Skorokhod, Ozgur Alaz

P Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman

R Rachel Steiner, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen

S Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Sreeraj Menon, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood

T Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman

U Uwe Hook

V Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau

W Wayne Buckhanan, William Azaroff

Y Yves Van Landeghem

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Tags: Reasons For Net Marketing

3 responses so far ↓

  • 1 C.B. Whittemore // Nov 3, 2008 at 10:13 am

    Chris, your top 10 list is fantastic! Thanks for getting the word out about AOC2. It’s an amazing undertaking and I can’t wait to read your chapter.

  • 2 Gavin Heaton // Nov 3, 2008 at 4:55 pm

    Love the top 10 reasons, Chris! Thanks for being part of the experiment ;)

  • 3 Drew McLellan // Nov 4, 2008 at 1:08 am


    We’re glad to have you on board! Thanks for helping us get the word out about Age of Conversation 2.

    The book is filled with thought-provoking commentary and will raise new questions for the readers. There’s plenty for everyone to chew on.

    Thanks again!


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