1 Good Reason - Internet Marketing

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How can this website be helped?

January 24th, 2008 · No Comments


Here’s the story,

I took part in the following conversation on Facebook.




Hi, I’m Chris Kieff a professional Internet Marketing Expert and SEO/SEM.
I posted unsolicited recommendations on a Bill Dunigan’s website in this discussion posted by Rusty Weston: http://www.facebook.com/topic.php?uid=2358208324&topic=3952&post=12666#post12666

Seeing my comment Slava Prakhiy asked if I could comment on her website http://www.brighttomato.com.au/.

Well, I thought first it wouldn’t be right to hijack Rusty’s discussion so I’ve started this thread. And then I thought that since this is a Social Networking place it would be good to ask others to comment on Slava’s site. Slava, I hope you’re not worried about this- we’re all here for the same reason to get better and share with one & other.

Now, I’m a nerd a terrible designer (just look at my site www.1GoodReason.com for proof), which is why I married a wonderful woman with a degree in Interior Design. So I’m not going to comment on the aesthetics of the site. But I will comment on the marketing and mechanics of selling on the site. So is there anyone else out there who would care to join me in giving Slava a hand in improving her site?

Chris Kieff, Internet Marketing Expert



Post #2

1 reply


replied to your post 9 hours ago.


First, I love the site http://www.brighttomato.com.au/! It’s clear, easy to read and I instantly know that I’m looking at a site for children.

I see three main problems with the site that I would address. 1. Language used, 2. Visitor Path, 3. SEO.

Often people get caught up in the design and lose readability and messaging. I would change Gallery to Products which is clear in almost any language. I would change Purchase to Ordering, this one is more subjective. However, I think “purchase” is asking for more of a commitment from the visitor- where “ordering” is more like offering information to the reader. However I’ve never heard the term Stockists, I would suggest changing that to Retail Outlets or something similar that is more universal.

Now the second problem I had with the site is lack of a clear path for a visitor to take. Starting at Home, the next step is Gallery, Purchase, How to Use, and Stockists.

Or revised to; Home, Products, Ordering, How to Use.

Now that list looks much better but its still missing a little. I think How to Use should come before Ordering. That way you are; creating interest, educating ( strengthening interest) then closing the sale.

And finally, most importantly the Purchase (now Ordering) page. You have hidden the only way for the customer to instantly order the product under a little button on the far right side, under eBay.


I’m sorry I didn’t mean to shout. It’s just the most important thing on the entire site.

I could go on, but I’m interested to see what others have to say. You do need SEO work. Not too much, but some link building and other webmastering would help. Look into Google webmaster Tools and get a sitemap up.

Chris Kieff
Internet Marketing Expert
SEO, Site Promotion, Advertising, Blogs, Facebook



Post #3 1 reply


replied to your post about an hour ago.

Hi Chris,

Thanks so much for the feedback, I really appreciate it!
I didn’t even realise that some of the words I used were probably more in use in Australia and weren’t very universal. I will definitely change that. I think your order suggestion is great too and as for the e-bay button, I always knew that it wasn’t a perfect way to take the customer to the product page but with the lack of funds I can’t afford a proper shopfront. I think making it bigger is a good idea. And yes, trying very hard to improve the SEO, will definitely look at the google tools. Thanks again, Chris, it was very kind of you to help.


Post #4


replied to Slava’s post about a second ago.


No problem, it’s good to help people- it makes one feel good. Just remember me when someone asks about Internet Marketing.


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